CreaTech encompasses artificial intelligence, virtual media production, machine learning, games engine technology and a host of other cutting-edge disciplines. It's the space where the creative and tech industries intersect – and it's a complex, fast-developing sector in Wales.

Supporting CreaTech is a strategic priority. Companies in Wales have been exploring immersive technology, using AR (augmented reality), VR (virtual reality) and MR (mixed reality). Highlights include Frontgrid's ultra-realistic paragliding simulator, and Fictioneers' virtual adventures in the world of Wallace and Gromit.

CreaTech isn't just key to the future of entertainment. It's proving its potential to transform almost every aspect of our lives, from education and training to healthcare and hospitality.

In Wales, companies are building whole new worlds of immersive technology. We're helping them transform the creative industry and produce innovative new products and services.

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