Information on our policy work and priorities

We are an internal agency of Welsh Government, sitting within the Economy, Energy and Transport division. Our Ministers for the creative industries are Adam Price and Heledd Fychan

Our commitment to Wales is to focus on growing the potential that exists within Wales' creative industries, whilst ensuring Diversity & Inclusion and Sustainability are at the forefront, as well as opportunities and fair work for all. 

To do that, we want to be transparent with our vision. When we launched back in 2020, we developed a set of priorities to help guide us – you can read those in our priorities document.

As well as supporting our creative industries, we're also responsible for broadcasting and media policy in Wales. 

As powers for broadcasting and media sit with UK Government, our role is to support a broadcasting media framework that works for our country. This means working closely with other governments across the UK to make sure our creative industries are always represented, heard and considered. 

Alongside this, we focus on building relationships with key partners, such as Ofcom Cymru, and lead on the broadcasting and media commitments in the Welsh Government's Programme for Government. Some other key areas of work include: 

Wales Public Interest Journalism Working Group

We manage the Wales Public Interest Journalism Working Group, which looks at what is needed for a thriving, diverse and sustainable journalism sector in Wales. This includes providing advice and guidance on the allocation of Welsh Government financial support.

To date, this funding has supported a Journalism Support Fund, the Inclusive Media Development Lab’s initiative, Cardiff University’s Industry Data Research report and a dedicated Senedd reporter role.  

Memorandums of Understanding (MOUs) with industry partners and Public Sector Broadcasters

We constantly build on our positive relationship with industry partners and public service broadcasters in Wales, and have agreed memoranda of understanding with BBC Cymru Wales, S4C and the Arts Council of Wales. These set out our joint priorities and commitment to support and grow the broadcasting sector in Wales. 

The Creative and Cultural National Lottery and Grant in Aid funders* (The Funders) across the UK believe that all professionals working in the creative industries and culture sector deserve fair pay, safe working conditions and opportunities to develop and progress. We are therefore committed to upholding the principles of Good and Fair Work, both as employers and in our creative and cultural funding programmes. 

The Welsh Government defines fair work as “the presence of observable conditions at work which means workers are fairly rewarded, heard and represented, secure and able to progress in a healthy, inclusive working environment where rights are respected.” 

The Welsh Government expects organisations in receipt of its support to demonstrate and maintain a commitment to fair work through actively embedding and monitoring action across the following six key characteristics: 

• Fair Reward
• Employee Voice and Collective Representation
• Opportunity for Access, Growth and Progression
• Security and Flexibility
• Safe, Health and Inclusive Working Environments 
• Legal Rights Respected

We will work closely with partners, funded organisations, and member representative bodies to support understanding and adoption of Good and Fair Work by organisations across the sector, and will incorporate these principles in our funding conditions and agreements where relevant.

There are a range of resources available to support Fair Work in the workplace, from short animations and e-learning modules to handbooks and on-line resource packs. For more information on these or for general enquiries you can contact FairWork@gov.wales  

To view the latest industry statistics for the creative industries, please visit the Welsh Government website.