The senior management team

Jason Thomas, Director of Culture, Sport and Tourism

Jason heads up the Culture, Sport and Tourism Directorate within Welsh Government which includes Cymru Wales brand, Cadw, Visit Wales and Creative Wales.


Gerwyn Evans, Deputy Director

Appointed in 2019, Gerwyn is responsible for leading the development of the new approach to supporting the creative sectors in Wales.


Joedi Langley, Head of Sector Development

Joedi manages development across the key sectors, as well as having overall responsibility for skills and talent.

Paul Osbaldeston, Development Lead – Digital and Screen

Paul leads on digital, animation and games sectors. Along with his small but dedicated team, he makes sure the digital sector in Wales is at the forefront of new technology and innovation. He is also responsible for screen development and funding, as well as our dedicated and vital Wales Screen service.


Peter Francombe, Development Lead – Music and Comedy

Peter is the lead for music and emerging sectors. He heads up a passionate and well-connected team within Creative Wales.


Melanie Kinsey, Strategy and Policy Lead

Along with her team, Mel works hard to keep us aligned with Welsh Government priorities. She’s also the lead on media policy and support for the publishing sector, through the Books Council of Wales.


Stephanie Woodward, Programme and Operations Lead

Stephanie is responsible for overseeing the delivery of programmes, as well as managing Creative Wales' finance team. 

Our non-executive board

Bringing their wealth of experience from all areas of the creative world, our non-executive board was appointed in 2020 for three years. They advise us, challenge us and help us set our vision, values and strategic direction. Introducing our board members:

Catryn Ramasut, Chair of Creative Wales executive board and Founder of ie ie productions

Catryn is the founder of ie ie productions – an award-winning production company based in Cardiff. For the last 20 years, she has worked across radio, television, print, music management and advertising.


Garffild Lloyd Lewis, Consultant

Garffild has extensive experience in a number of areas including journalism, communications, marketing, training and strategic project management. He was a journalist, trainer and manager with BBC Wales for 25 years, worked in director roles for S4C, and was formerly chair of Creative North Wales. He is now a consultant on Welsh language, media and culture.

Dr David Banner MBE, Co-founder and MD of Wales Interactive

Alongside his role at Wales Interactive, Dai is a multi-award-winning video games writer, producer, director and entrepreneur.


Helgard Krause, CEO of the Books Council of Wales

Helgard has worked in a variety of roles in the international publishing industry since 1995, was elected to the Gorsedd of the Bards in 2020 and was named as one of the 150 most influential people in publishing in Britain in 2021.

Siân Gale, Skills and Development Manager, CULT Cymru

Siân works for the trade union Bectu on the acclaimed joint union learning programme CULT Cymru, supporting those working in TV, film, theatre and live events. She started her career in TV where she worked as a freelance production manager and line producer. She is particularly passionate about equality, diversity and the Welsh language.


Richie Turner, Incubator manager at Startup Stiwdio, University of South Wales

Richie currently manages the graduate entrepreneurship incubators and startups support programmes, for USW, in their Cardiff and Newport campuses and also teaches at the Royal Welsh College of Music and Drama. His rich career has seen him work in a variety of roles across the arts and creative industries in Wales, the UK and internationally.


Phil Henfrey, Head of ITV Cymru Wales

Phil has been a prominent name in Welsh journalism and broadcasting for 30 years. His team produces 300 hours of public service content for television and digital audiences in Wales each year, along with programmes for S4C, BBC and ITV.


John Rostron, Chief Executive of the Association of Independent Festivals

Prior to joining AIF John spent several years working as a freelance bid writer for music and creative organisations. During that time he also co-founded the Association of Independent Promoters, which he leads as Chair. Previously John was an independent concert and festival promoter, developing acts from grassroots music venues to Arenas, and co-founded the Welsh Music Prize, celebrating and championing the best new music from Wales.