Who can apply?

This funding is aimed at Wales-based businesses developing content-based IP for commercial release. This round will support projects within TV, commercial animation, video games and immersive technology. 

We want to provide financial support to the TV and commercial Animation sectors, to help indigenous production companies to fully develop projects and concepts, offering a greater chance of getting a project commissioned, greenlit and into production.

We also want to support the retention of IP by indigenous companies which, in turn, will enable further growth in the sector.

Types of previously-supported projects include the development of :

  • an internationally distributed historical documentary
  • a daytime prime-time factual format
  • a pre-school animation series
  • a scripted series.

We are particularly (but not exclusively) interested in unscripted development projects and entertainment formats in this round of funding.

The maximum amount available per project is £25,000.

In the Games and immersive technology sector, we want to provide financial support for the development of new IP in video games and immersive technology apps.

This will help businesses to develop concepts to a level where they can pitch these projects and secure commercial investment.

This will support the development and retention of IP by indigenous companies which, in turn, will enable further growth in the sector.

Types of previously supported projects include:

  • a new video game slice
  • an augmented reality application
  • an immersive multiplayer VR game with e-sports integration for events and entertainment.

The maximum amount available per project is £35,000.

In both available funding streams, applicants do not have to demonstrate match funding, but doing so will strengthen the application.

If your project is more focused on R&D as opposed to the creation of new content & IP, you may be interested in the Media Cymru Development Fund which opens on the 24th July, which is also supported by Creative Wales. Media Cymru are looking for innovation-driven projects across Wales that demonstrate clear potential for a tangible product, experience or service in the media sector.

How to apply

This funding call is open from Friday 14th July 2023, and will close on 8th September 2023 at 12.00pm. 

Before you apply, please make sure you read the full guidance notes carefully. 

To enquire or request an application form please email: CreativeWalesFundingSupport@gov.wales.

Please note – discussing your project with a team member does not imply approval or assessment of your proposal. This is a competitive scheme where all projects will be assessed and scored to a standard criteria.

Completed application forms should be submitted to CreativeWalesFundingSupport@gov.wales by 12pm on 8th September.

Creative Wales Development Fund guidance notes

Click to download